European mobile game downloads growing faster than spending
May 12, 2021
European mobile game downloads growing faster than spendingSensor Tower finds March new installs were up 19% over February while spending grew 12%Brendan SinclairManaging EditorThursday 16th April 2020Share this article Recommend Tweet ShareMarketing intelligence firm Sensor Tower is on the record as being bullish about mobile gaming’s prospects during the pandemic, and today it released some information backing up those calls in the short-term.According to a Sensor Tower blog post, mobile gaming metrics across Europe were up significantly during March, when much of the continent was locked down due to COVID-19.Sensor Tower said March was the best-ever month for game downloads, with new installs across Europe up 19% over February and closing in on 1.2 billion.User spending was also up for the month, but not quite as much. Sensor Tower said Europeans spent $740 million on mobile games in March, up 12% month-over-month.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games It wasn’t just games that were breaking records last month. Sensor Tower said it was the best month ever for downloads and user spending across every app category.”Over the next few months, as life starts returning to normal, it’s likely that some of the new habits — such as remote working and online shopping — could remain in place for many, now that consumers have become more accustomed to these platforms and services,” said Sensor Tower EMEA mobile insights strategist Craig Chapple.”While the mobile app economy has been large and growing for a long time, apps are set to become even more important to our daily lives than ever before.”Sensor Tower says European mobile games saw record results in MarchCelebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEpic vs Apple – Week One Review: Epic still faces an “uphill battle”Legal experts share their thoughts on the proceedings so far, and what to expect from the coming weekBy James Batchelor 9 hours agoEpic Games claims Fortnite is at “full penetration” on consoleAsserts that mobile with the biggest growth potential as it fights for restoration to iOS App StoreBy James Batchelor 12 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.