Jingdong founder and CEO Liu Qiangdong not only to the countryside but also overseas business
February 26, 2017
ranks forty-eighth in the world’s list of the world’s top 50 Greatest Leaders in March 27th. This was born in rural Suqian Jingdong Group founder and CEO, in the last push "village", this will lead to the global Jingdong. In Liu Qiangdong seems, in addition to meet the needs of domestic consumers of imported goods, Jingdong also sell Chinese goods to the world.
overseas logistics base
when Liu Qiangdong in the end of the Korean language in Korea after the investment, the global strategy of Jingdong gradually surfaced. In Korea, Jingdong will invest more than 1000 merchants during the year; in the world, Jingdong will enter Japan, the United States this year, more than 10 cross-border electricity supplier market, the most important country, and try to sell Chinese goods abroad.
Liu Qiangdong admitted that the current Jingdong global purchase is still in the beta stage, gradually open up the logistics and customs clearance. Jingdong has reached a logistics cooperation with Hangzhou, Ningbo and Guangzhou customs, is negotiating with Qingdao, Weihai and Lianyungang and other cities, this year is expected to reach cooperation. After a period of cultivation, Liu Qiangdong hope Jingdong global purchase of the final model to the general trade + China electricity supplier".
retail industry is always the first scale." Liu Qiangdong said, "when the brand goods in China sales amount, we do not want to sell the home to still open a South Korean Jingdong platform on their own store – this is not the economy, they need to understand sales, China. We hope that they will be delivered directly to us in South Korea, which will be shipped to China by Jingdong. Jingdong does not rule out the establishment of overseas logistics."
products sold overseas
last year the beginning of the listing, Liu Qiangdong Jingdong set the "channel sink + globalization" strategy, but in the past year, the Jingdong of the channel sink do internationalization is more quiet rash and too much in haste.
Liu Qiangdong believes that due to the relatively simple channel sink, the city is only a dozen kilometers to the township, easier to operate. Last year, we sink to the township level, this year will enter the 100 thousand villages, each village has a courier Jingdong for rural consumers."
in terms of internationalization, Jingdong is extremely cautious. In Liu Qiangdong view, the internationalization is relatively complex, requires a lot of data. "We don’t want aggressive, because the slightest mistake, it will cause losses to the buyers, merchants." According to reports, the internationalization of Jingdong is divided into two parts, in addition to the sale of foreign goods to China, Jingdong also hopes to sell Chinese goods to other countries, the two part will be carried out simultaneously.
according to Liu Qiangdong’s plan, Jingdong will cooperate with the local quality electricity supplier abroad, through which they will sell Chinese goods abroad. In South Korea, for example, Jingdong is looking for partners later this year will be selected partners and action.
with rich category of self
Liu Qiangdong said, now the world’s only China consumers overseas travel.